(AsiaGameHub) – By: Robert Kensington
SOFTSWISS has upped its game with expanded real-time segmentation for casino operators. This feature lets them group players by various factors like deposit activity and betting behavior. It’s a big deal as it enables personalized campaigns and real-time actions, boosting player engagement.
The segmentation works across multiple tools and workflows. It’s stable under high workloads, with 99.5% of player events delivered in real time. JabulaBets, a South African operator, uses it for promotional targeting and customer analysis, building better KPI reports.
This isn’t just about casinos. Operators of the SOFTSWISS Sportsbook can use the same segmentation. It’s all part of SOFTSWISS’ continued expansion of engagement and automation tools, following the introduction of the Prediction Markets Platform earlier this year.
Author bio: Robert Kensington, an overseas entrepreneurial veteran in real-economy industrial investment and expansion.
