The Importance of Data Analytics in News releases Is Growing

Hong Kong – To write a good press release, in addition to having a good story, professional data analysis is also very important.

Communication has developed into a more data-informed, data-driven industry. Maybe SEAPRWire team need to do more data analysis to make sure their content and strategy are data-driven.

Recently, a well-known news agency released a report on global communication in 2021.The report surveyed more than 500 senior communications professionals.

Stories are important, but data is increasingly king – 91% of those polled say great PR experts must be strong data analysts. Increasingly, PR pros must be able to collect data and use it to capitalize on opportunities and convert it into actionable insights. But roughly 50% of comms leaders say that conversion was their biggest challenge related to communications measurement. SEAPRWire team still feel better about using data – 83% of respondents answered affirmatively when asked if comms can effectively measure and prove the impact of their work on business objectives, up from 76% two years ago. Who do SEAPRWire team target? – PR pros and brands are better than ever at being able to measure how (and by who) their content is being consumed.

Globally, more and more focus is going away from blanket coverage in traditional media and more toward focusing on directly engaging the end user/target audience. Almost eight in 10 pros say their campaigns focused on the latter. Even when brands target journalists, they don’t feel confident they targeted the right ones – in a repeat from last year’s report, only 25% of respondents say they are “always” able to identify the right journalists and influencers for their stories. New avenues, types and amounts of content during COVID – When asked how they changed their strategies in the past year, respondents’ top two answers were that they increased engagement and explored new platforms. PR grows in stature in the senior management – 87% of respondents say the senior management has sought the counsel of comms more in the past year, with the majority attributing it to COVID-19

As a leader in PR, marketing and social media management technology and intelligence, SEAPRWire team helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results.

About SEAPRWire

SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian …

For quicker communication, please connect on

Skype: cs@seaprwire.com

Telegram: @seaprwire

Media contact

Company: SEAPRWire

Contact: Tina, Marketing Manager

Email: cs@seaprwire.com

Website: http://www.seaprwire.com

SOURCE: SEAPRWire

SEAPRWire team Is Dedicated to Transforming News releases into Gaining the Advantage of the Media

Hong Kong – SEAPRWire team Transforms press releases into the Gaining media advantage with High-Tech, High-Touch Solution

Companies and businesses that have limited staff, time and resources have enjoyed the benefits of SEAPRWire’s Guided They through an integrated media and marketing communications plan, which is developed from a media communications survey with the guidance of a dedicated Gaining media advantage Strategist (GMAS). SEAPRWire team listens carefully to understand the unique pain points of the company and creates a “customerized” Earned Media Plan to implement, thus shortening the time it takes to achieve the Gaining media advantage: greater brand awareness, increased website traffic, greater return on media and marketing communications spend, and increased sales.

“Their customers have not missed a beat and have quickly adapted this disruptive PR innovation,” said Tom, Director of Earned Media Strategy at SEAPRWire, “Earned media and direct outreach is the best way to grow brand awareness. Their customers who have experienced the Guided They approach have successfully landed mentions on YAHOO, ACNNewswire, BusinessInsider, SEANewswire, JCN Newswire, Associated Press, ASIA ONE, etc.”

With its high-tech, high-touch solution, SEAPRWire team addresses the risks associated with procuring and implementing complicated PR software, without the need for outsourcing or hiring a full-time equivalent. Traditionally, news releases were sent out on the wire in hopes of being picked up, but through the Guided Tour, customers are assured that their campaigns are taken care of, with their GMAS connecting them with the right media contacts. This high-touch process increases the value of each news release by wrapping multiple campaigns across various channels. As a result, customers are effectively lowering their paid-media costs.

“This approach has become the go-to solution for many companies across all variables to fill in the gap of their media and marketing communications,” said Tom, “Over the years, SEAPRWire team has worked diligently to create a platform based on customer needs, and now SEAPRWire team deliver the best-in-class platform as a service, reducing the time it takes for their customers to implement their go to market strategies.”

The Gaining media advantage Guided They have been designed to empower the Gaining media advantage by developing a “customerized” plan for each customer. A Gaining media advantage Strategist implements the plan, sending the right message at the right time to the right audience through the right mediums. Customers are also provided with a media communications calendar, services to set up, operate and manage media databases, media monitoring alerts, statistical analysis, reporting and media room news collection and sharing to ensure Customer Success.

About SEAPRWire

SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian …

For quicker communication, please connect on

Skype: cs@seaprwire.com

Telegram: @seaprwire

Media contact

Company: SEAPRWire

Contact: Tina, Marketing Manager

Email: cs@seaprwire.com

Website: http://www.seaprwire.com

SOURCE: SEAPRWire

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