(AsiaGameHub) – Livestreaming has emerged as a major driver behind the continued growth of the iGaming sector, with a recent Stream Hatchet report identifying Stake as the undisputed leader.
The Livestreaming Effect
The report, released on March 20, shows global interest in iGaming has surged dramatically, with search demand increasing eight times from 2023 to 2026.
A significant portion of this expansion is tied to livestreaming, where viewers already tuned into sports, esports, and competitions find betting content a logical extension.
The figures underscore Stake’s remarkable reach. In January 2026 alone, the brand was featured in over 6,600 stream titles on Twitch and Kick, representing approximately 60% of all mentions related to iGaming.
The lead over rivals is substantial. 1xBet followed with 1,800 mentions, then Betano with 837 mentions, and Winamax with 653. Collectively, all other brands amassed only 4,400 mentions.
Kick’s Streamers Lead the Way
A key reason for Stake’s supremacy is its close ties to Kick, a platform designed with gambling content in focus. This contrasts with Twitch, which took a separate route by deciding to prohibit streams that include unregulated betting sites.
Furthermore, numerous top streamers on Kick have direct affiliations with Stake, clarifying the brand’s prevalent appearance in stream titles.
A parallel trend is evident in viewership numbers. The top ten iGaming creators in January 2026 all broadcast on Kick, accumulating a combined 88.4 million hours of watch time.
Trainwreckstv led with 15.6 million hours, trailed by Classybeef at 13.9 million and Roshtein with 12.6 million. Just these top three accounted for over 42 million hours of viewing in one month.
Other betting-related platforms are also attracting notice. In the US, prediction market services Polymarket and Kalshi dominated chat discussions with 12,000 and 11,700 mentions respectively, outpacing sportsbooks like FanDuel (8,800 mentions) and PrizePicks (5,300). Beyond Kick, betting content retains an audience, with YouTube channels such as Stokastic DFS drawing 742,000 hours watched, and Barstool’s network of channels adding tens of thousands more.
This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content.
AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
